US tourists miss out on discounted London dining

3 September 2009

American visitors to the UK are wasting hundreds of dollars when eating out because they don't know about the restaurant voucher code money-saving craze that's sweeping Britain, which could save them up to 50% at top restaurants.

If US tourists looking at the bill at the end of a meal ever wonder if the locals are paying the same amount, the answer is a resounding "No".

Faced with a recession, British restaurants are resorting in droves to money-off vouchers to attract new customers. Before eating out, savvy Brits search online for restaurant vouchers, also known as printable vouchers. These coupons are downloaded from voucher codes websites printed out at home then handed over in the restaurant.

Typical offers include two main meals for the price of one; half price food bills and kids eat free. The potential savings are significant, particularly for families.

US tourists made 2.96 million visits to the UK last year, according to the International Passenger Survey. While more French and Germans came to Britain in that time, no-one spent more than Americans, who handed over $3.66 billion in total. Several millions of those dollars were wasted through a simple lack of local knowledge. Anyone can use a restaurant voucher, if they know where to find them, and they are completely free.

A family of four dining at Pizza Express, a stylish and family-friendly pizza restaurant chain, could easily spend $125. With a two-for-one printable voucher, this could be slashed by almost $35. An even better deal can be had at La Tasca, a popular Spanish restaurant chain. La Tasca's 50% off food voucher would save the same family almost $50 on a typical bill of $125 that included drinks.

All of Britain's favourite restaurant chains regularly issue money-saving vouchers and US visitors could dine out for less on a different cuisine each night of the week. Vouchers are currently available for pizza, pasta, tapas, Mexican, British pub food, French, Japanese, Chinese, contemporary British cuisine and much more.

It's not just the major restaurant groups getting in on the act. There's 30% off at celebrity chef Marco Pierre White's elegant Stamford Bridge restaurant. An increasing number of independent restaurateurs around the UK are also using vouchers to lure in the budget conscious. French restaurant L'Eglise in Brighton offers two courses and a carafe of wine for two people in beautiful surrounds for just over $40 with its voucher.

Due to the rapid rise in popularity of vouchers, the restaurant industry has yet to produce official figures on their use. However, the British Hospitality Association estimates that as many as 10,000 UK restaurants are now issuing money off vouchers.

One place to find these vouchers is at's ‘Restaurant Vouchers’ page.

The money-saving website also offers a range of vouchers for cheap days out, including 2 for 1 entry to The Dungeons, London and discount tickets for West End shows.

Over 1.5M people visit each month to save money dining out and shopping online. is constantly updated with the latest restaurant vouchers, online voucher codes and deals for over 2,000 of UK's biggest stores and favourite restaurants.

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