SAS and American Express enter partnership
3 September 2009
SAS and American Express have agreed to enter into a multi-year partnership with extensive cooperation within the corporate and consumer market. SAS and American Express announce a multi-year partnership arrangement. The agreement will include co-operation across several products and customer programmes.
The partners will be investing in the development of future projects to provide mutual, positive benefits to both SAS and American Express customers. Both partners expect that the partnership will create significant opportunities for expanding the customer base by offering new and innovative products and extended customer programmes.
SAS will through this partnership further strengthen the position within the Nordic marketplace - both in the B2B and consumer segment.
Robin Kamark, Senior Vice President Marketing & Sales at SAS, state that "In the tough business environment ahead of us it is more important than ever to build on strong partnerships that benefits our customers and create new business opportunities for both American Express and the SAS Group. I am sure that the market will have a positive response to the new products we are about to release. We have great expectations at our side."