New Zealand ski shop launches mobile service

3 September 2009

Queenstown’s famed Browns Ski Shop has launched New Zealand’s first dedicated mobile fitting service for ski and snowboard equipment. The Browns Ski Shop Platinum Mobile Service enables members of the Browns team to visit customers in their holiday accommodation and fit them out with the most suitable equipment for their needs, using a mobile van especially kitted out for the job.

Established in 1980, and renowned for its high quality equipment, staff expertise and international experience, Browns believes the mobile service will mean more customers can be fitted away from the shop and at their leisure, leaving in-store staff to assist walk-in customers.

This will ultimately provide a quicker service at times most convenient to customers, both remotely and in-store.

“For the past eight years we’ve been doing remote fittings for groups and conferences, but this will really be the first dedicated service of its kind available to all Queenstown holidaymakers. This is something I’ve always wanted to do, and it’s a logical progression for Browns,” said Browns co-owner Kris Vermeir.

“We developed the idea as a result of customer feedback and demand that indicated they would really welcome this service.”

“People can arrive in Queenstown, and once they’ve settled in and are enjoying their first glass of pinot overlooking the mountains, we’ll go to them to sort out their friends or family with everything they need.”

“Ultimately it leaves them with more time to enjoy what they’ve come here to do, which is get up on the slopes.”

The new Mobile Service is a natural extension of a service Browns launched last season, a ‘remote fitting station’ at its Auckland shop in the heart of Newmarket.

The Auckland shop, established in 2007, has ‘one of everything’, meaning customers can come in and try out exactly the same gear that’s available in Queenstown. Snowsports lovers and their families can get fitted out at a time to suit them, and then pick up the equipment in the resort.

The Auckland service dovetails nicely with another service innovation – ‘one-stop-shopping’ at the Queenstown store which is operating an NZSKI point of sale system for lift passes and lesson tickets.

Once equipment has been correctly fitted, it’s recorded on the rental computer system in both Auckland and Queenstown, so repeat customers can order the same boots or skis from one season to the next.

Earlier this month, Browns Ski Shop announced its sponsorship of the Winter Games NZ, to be held in Otago from August 21 to 30, reinforcing its dedication to winter sports and prominent reputation within the ski industry.

Brown’s Platinum Mobile Service operates between 4 and 8pm daily by appointment only. There is an additional fee for the service, so please call 03 441 8929 for more information. The service is expected to be extremely popular, so reservations are recommended.

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