Fortina Spa Resort to sponsor Sheffield United
5 September 2009
Sheffield United Football Club has today unveiled Malta’s luxurious five-star, Fortina Spa Resort, as a platinum sponsor of the club, which will see the hotel’s brand logo displayed across the Bramall Lane Evolution Family Corner Stand.
This latest agreement follows recent announcements that Capita Symonds and the GAC Group have signed deals to become global partners of the Blades.
The Blades have developed a strong relationship with the Fortina Spa Resort having stayed at the 5-star hotel during the club’s pre-season tour of Malta. The partnership extends United’s relationship with the island, after the Malta Tourism Authority renewed its ‘VisitMALTA.com’ sponsorship for a further two years.
Situated in central Sliema, the Fortina Spa Resort enjoys magnificent views of Valletta’s bastion walls. It’s Malta’s newest 5-star hotel and houses the world’s first ‘Therapeutic Spa’ bedrooms. The resort boasts four spa centres, six restaurants, conference facilities, five swimming pools and a fully equipped fitness centre. The Fortina Spa Resort provided the perfect pre-season base camp, with many of the Blades first team players using the first class facilities during rest periods after their gruelling training sessions.
Mike Farnan, Executive Director at Sheffield United, commented: “The latest partnership with the Fortina Spa Resort is the perfect extension to Sheffield United’s growing affiliation with Malta. We continue to look at innovative ways to develop tourism, business and football opportunities for the island. It’s a hugely important step for the club to be able to work directly with such a popular hotel and resort from Malta.”
The Fortina Spa Resort sees the partnership with Sheffield United as being key to raising its UK and European profile. Cliff Agius, Sales and Marketing Manager for the Fortel Group of Hotels, said: “Sheffield United has already helped generate considerable interest for Malta as a popular tourist destination. We hope that our partnership will add to this awareness and create even more opportunities for the island. Sheffield United presents us with a new and exciting marketing platform and we are confident the rewards will be beneficial for all parties.
“The Fortina Spa Resort is very proud to build a partnership with a football club that has such a fantastic heritage. We wish the whole team all the best for the season ahead.”