First Choice reports surge in bookings



3 September 2009


First Choice has seen over a 26% increase in bookings* to its nine Holiday Villages as families defy the credit crunch. With all families feeling the pinch this year, customers are looking for value for money.

First Choice’s Holiday Villages are an attractive option for budget conscious families as they do exactly that, incorporating luxurious accommodation, great pools, kids clubs as well as entertainment and activities that are all included in the price.

The Holiday Villages make budgeting easier as families don’t have to spend money venturing from the resort and have the option of spending as little or as much as they like once abroad. Parent’s also needn’t worry about carrying pockets full of change once at a Holiday Village, as kids can help themselves to unlimited drinks, snacks and ice cream!

An increasing amount of parents have been taking advantage of First Choice’s early booking offers and free child places throughout January and into February to book their place at one of nine Holiday Villages around the world.

First Choice’s new TV campaign, shot at the First Choice Holiday Village Costa del Sol, has also assisted in dramatically increasing demand for these holidays.

Stuart Mayo, marketing director First Choice said: “Our new campaign aims to increase preference amongst the family audience and reinforce First Choice’s credentials and position as the market leader in this sector. The advert has also proved extremely successful in driving sales to First Choice’s key holiday offering, particularly the Holiday Village Costa Del Sol. Getaways to this property are selling fast and availability for summer 09 will be limited.

“However, we another eight fantastic Holiday Villages in the Algarve, Cyprus, Dominican Republic, Lanzarote, Majorca, Mexico, Egypt and Turkey for customers to choose from. Those wanting a family holiday to a Holiday Village this summer should book now, whilst they still can.”

First Choice Holiday Villages are a concept developed from customer feedback and incorporate everything our customers say would make their ideal holiday. First Choice Holiday Villages offer great pools and a huge range of kids clubs from 0 right up to 15 years old, and all divided into age specific groups.

It has also teamed up with In2action, the UK qualified specialists in delivering safe and exciting sports and activities. With no previous experience necessary, children** and adults can try climbing, archery, kayaking, raft building and for the thrill seeker, the 'Fan Descender' and zip wires. Other activities available include Razzamataz Stage Academy, ASA Swim Academy and Reebok Football Academy.

Holiday Village Red Sea, Sharm El Sheik, Egypt

With a pristine beachfront location in the heart of the Red Sea, this spacious and friendly Holiday Village is close to some of Egypt's best dive sites. With a fabulous range of restaurants, family facilities and spacious pools, its relaxed atmosphere and superb spa treatments make it a great year-round holiday choice.

First Choice offers a 7 night holiday in Egypt, staying all-inclusive at the 4 sun Holiday Village Red Sea from just £1085 per adult, £419 for the first child and £489 for a second child. Based on 2 adults and 2 children sharing, departing on 28th of July from London Gatwick.

For further information, visit firstchoice.co.uk/holidayvillage.

All holidays are subject to availability and booking terms and conditions. Price includes flights, fuel levies, APD, and accommodation.

* Based bookings made from 26th December 2008 – 6th February 2009 compared to bookings placed last year over the same period.

**Children must be over 6 years old.


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