Falling ski sales? Not so, says Skiweekends.com

5 September 2009

For the third year in succession, budget ski operator Skiweekends.com reports forward sales for the coming season more than 80 per cent ahead of last year.

And this comes on the back of record sales for the company - bookings were up more than 20 per cent in 2008/09 – in the year that saw overall ski holiday sales fall by a similar amount.

“Skiers and boarders tend to be pretty fanatical about their sport. Their determination to get to the slopes – despite the current financial obstacles for many – means that operators such as ourselves who can offer great value packages such as three days skiing for just one day off work are going to win out,” said managing director, Dan Fox.

“It’s sad when top-notch operators such as Descent International have to close their doors and it’s likely that there will be other independent operators who will be unable to survive the falling sales they are reporting. This year, more than ever, skiers need to ensure that their chosen operator is properly bonded.

“Instead of contracting, Skiweekends.com and sister-programme Skiweeks.com continue to expand. This season we’re offering flight-inclusive weekend breaks to Morzine and Saas Fee for the first time, are expanding the range of French resorts available as flexible fly/drive options and offering even more coach departures to meet growing demand.”

For more information, visit Skiweekends.com.

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